The Corporate Social Responsibility (CSR) theory and practice characterized by voluntariness have been regarded as having universal implication and in turn have become prevalent at the global level. This CSR idea based on the voluntary principle have neglected institutional analyses and is unable to explain the diversity among different CSR practices. Therefore, the combination of CSR and institutional analysis has become the new trend of CSR research oversees. This has largely weakened the significance of the US-style CSR which builds exclusively on the principle of voluntariness and Explicitness, hence providing a theoretical basis for developing CSR model with national institutional characteristics.

Editor: zhang Jiangang