
Abstract
Taking as the main objects of study cultural expanse, artistic creativity and viewing it through the prism of socio-philosophical problems, the author describes the increasing subordination of culture to the market and capital as the evolution of modern society goes ahead, and sets out the reasons for this development. This subordination becomes most intensive as a result of the expansion of the total market for simulacra that is, of the system that is becoming dominant in the world during the 21st century. The market becomes total to the extent that not only the economy, this process transforms co-creativity of people into alienated market relations.The opposite aspect, that of dealienation, co-creativity and unalienated dialogue (Batishchev, Bakhtin) comprises the innate essence of culture, and through preserving the world-wide unity of culture, acts as an alternative to the growing alienation.
From: Critical Sociology 2022 48 (4-5)
Editor: Wang Yi